Post by account_disabled on Dec 11, 2023 0:47:55 GMT -8
Facilitates making bid requests to multiple demand partners and the auction process takes place on the user's device within the app. bidding and web header bidding have common goals they operate in different environments with unique technical considerations. The choice between the two depends on the platform mobile app or website and the publishers specific optimization goals.
By understanding the differences publishers can leverage the Email Marketing List benefits of each approach to improve their programmatic advertising strategies and maximize ad revenue. Adoption of status quo in-app header bidding was initially slow and did not reach the adoption rates seen in desktop and mobile browsers. This is mainly due to implementation differences as in-app bidding requires the use of an SDK rather than simply inserting JavaScript code.
However in Adoption started to rise in the third quarter of with in-app header bidding spending doubling. While the above statistics only cover North America and Western Europe the Asia-Pacific region also saw a % increase in in-app header bidding spend. No matter which region we're talking about ad spending has never been higher. Indeed U.S. programmatic ad spending is expected to increase.
By understanding the differences publishers can leverage the Email Marketing List benefits of each approach to improve their programmatic advertising strategies and maximize ad revenue. Adoption of status quo in-app header bidding was initially slow and did not reach the adoption rates seen in desktop and mobile browsers. This is mainly due to implementation differences as in-app bidding requires the use of an SDK rather than simply inserting JavaScript code.
However in Adoption started to rise in the third quarter of with in-app header bidding spending doubling. While the above statistics only cover North America and Western Europe the Asia-Pacific region also saw a % increase in in-app header bidding spend. No matter which region we're talking about ad spending has never been higher. Indeed U.S. programmatic ad spending is expected to increase.